Our story begins over 40 years ago when a young pharmacist from Southeast Asia developed a vision to create a line of better products for babies as birth rates in the area rose and economic growth began to accelerate. He found a partner with Pure Laboratories, a United States company with decades of experience in the manufacturing and marketing of prescription ethical pharmaceuticals in Southeast Asia. Together, they formed Pureen and opened a product development center in Malaysia.

Today, we are owned and operated by that same partnership, combining a U.S.-based parent with the local research and product development capability of our teams in Malaysia, Thailand, and Singapore. We are a company sensitive to trends in child care on a global and local scale.